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Advertising in The FASEB Journal

Description/Editorial Content:

The FASEB Journal, ranks among the top biology journals worldwide (according to Thomson Scientific's 2007 Journal Citation Reports). This monthly journal publishes peer-reviewed, multidisciplinary original research articles as well as editorials, reviews, and news of the life sciences. Specifically, The FASEB Journal is a prefered venue for the latest research reports and reviews of epigenetics, iRNA mechanics, histone acetylation, nitric oxide signaling, eicosanoid biochemistry, angionesis, tumor suppressor genes, apoptosis, cytoskeletal function, and human stem cell research. The impact of these research studies is far-reaching, as they have been recognized outside of the scientific community. Research published in The FASEB Journal has been covered by major news outlets, such as Reuters, The Chicago Tribune, ABC News, Scientific American, Voice of America, Bloomberg News, The Washington Post, The New York Times, MSNBC, U.S. News and World Report, and BBC News. The electronic version of The FASEB Journal provides a comprehensive research tool for life science researchers. FJ Online also includes thousands of abstracts from the Experimental Biology meetings. Anticipate the needs of top researchers as they seek vital information from FJ Online. Tables of contents are available through email. Sign up at http://www.fasebj.org/subscriptions/etoc.shtml.

Print Circulation:

1,750

Online Stastics:

Web hits (avg. per month):	1,429,258
eTOC Registered Users:	6,451
TOC page views (avg. per month):	13,421

Readership:

As disciplines in the life sciences continue to overlap, readers are drawn to The FASEB Journal for its interdisciplinary coverage, which gets researchers 'up to speed' in new areas of research that are vital to their interests. Readership of The FASEB Journal spans the broadest range of research interests among the AdNet publications.

Banner Ads

Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.

Inline/Premium Ads

This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

eTOC Ads

Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468x60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!

TOC Package

Tables of contents (TOC) of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal website. Your banner ad (468x60) will appear on the eTOC email and your online display ad (195x195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

FJ ONLINE ADVERTISING RATES 2009

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$695	$1,668	$2,919	$5,004	$0.49
Premium Rates	$1,008	$2,419	$4,233	$7,256	$0.71
eTOC Top:	$875/Issue				$0.14
eTOC Bottom+:	$350/issue				$0.05
TOC Package:	$1,350/Issue				$0.07

Add 4-color print ad (Opp TOC) for $1,200 (a 60% discount!)

Banner Specifications:

Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.

Screen size: 468 pixels wide x 60 pixels high

File size: 25k maximum.

Provide ALT Text(5 words max)for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline/Premium Ads Specifications:

Submit your banner ad per above instructions.
Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

eTOC alert banner is 468x60 pixels.
Send a .gif file no larger than 25k and at least 72 dpi to adnet{at}faseb.org

eTOC Bottom Sponsorship Specifications:

Send up to 4 lines of text (62 characters per line) and URL to your website to adnet{at}faseb.org 35 days prior the month of sponsorship.
eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high.
Include the URL for hyperlinking the logo.

TOC Package Specifications:

eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
eTOC banner size: 468 pixels wide x 60 pixels high. Send a .gif file no larger than 25K and at least 72 dpi.
TOC display ad size: 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi.
Include your URL and alternative text with both files for those users who have image-load turned off.

PRINT & ONLINE PACKAGES

Call FASEB AdNet at 301-634-7103 or email adnet{at}faseb.org for package options and prices.

PRINT ADVERTISING 2009

B/W Space Charges:

Agency Commission: 15% standard agency discount.

Premium Positions: (add to B/W rate)

	1x	3x	6x	12x	24x
Full Page	$2,010	$1,800	$1,700	$1,605	$1,395
1/2 Page	$1,200	$1,080	$1,020	$965	$790
1/4 Page	$715	$650	$610	$570	$430

Cover 4:	40%
Cover 3:	15%
Cover 2:	25%
Opp TOC:	25%
All others:	10%

Color Rates: (add to B/W rate)

Standard: $415
3&4-color: $1,095

Matched: $495

Print Advertising Deadlines: The FASEB Journal is published monthly and mailed in polybags. Issues close 35 days before issue month.

Bonus Distribution
FJ has bonus distribution at popular scientific meetings like Experimental Biology. The March and April issues will be offered to attendees. Contact FASEB AdNet adnet{at}faseb.org or 301-634-7103 for more details.

Recruitment Advertising:
Position openings, fellowship opportunities, conference announcements, training programs, and more can run in The FASEB Journal's print edition or online. There are several online advertising options for recruitment advertisers that are now more cost-effective than ever before. Employers have found quality candidates from advertising their positions online. Contact Garth Bowen, gbowen{at}faseb.org or call 301-634-7156 for more information. See below for recruitment-only advertising pricing.

FJ Recruitment Print Rates:
NOTE: These are discounted rates between 40-50% off that are only available for recruitment advertisers!

1x 3x 6x 12x 24x

Full Page $1,206 $1,080 $1,020 $963 $837

1/2 Page $720 $648 $612 $579 $474

1/4 Page $429 $390 $366 $342 $258
Typesetting/Print Ad Formatting Charges: Full page $275, Half page $175, Quarter page $150.

FJ Recruitment Online Rates:
NOTE: These are discounted rates between 40-50% off that are only available for recruitment advertisers!

1 mo. 3 mo. 6 mo. 12 mo.

Banner $417 $1,000 $1,751 $3,002

eTOC Top: $875/issue

eTOC Bottom: $350/issue. Add logo for $100

FJ Recruitment Package Rates (Print and Online Combination):
NOTE: These are discounted rates between 40-50% off that are only available for recruitment advertisers!

1x 3x 6x 12x

Full Page $1,352 $1,734 $2,309 $3,304

1/2 Page $947 $1,374 $1,969 $2,984

1/4 Page $705 $1,159 $1,764 $2,787

FJ Online Ad Design Rates:
Banner Online Ad Design: $150 for static banners; $200 for animated banners. Advertiser provides 4 standard things: a logo, the organization name, the department or division if there is one, and the position title.

Print Advertising Specifications:

Space Non-Bleed Bleed Live Area Trim

Full Page 7" x 10" 8 3/4" x
11 1/8" 7" x 10" 8 1/4" x
10 7/8"

1/2 Horizontal 7" x
4 7/8" - - -

1/2 Vertical 3 3/8" x
10" - - -

1/4 Page 3 3/8"x
4 7/8 - - -

Material Requirements:

Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted.
Provide photocopy of ad with insertion orders.
Color: Color proofs are required for color ads. Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations or files and separate color proofs for each publication.
Digital Files: Digital files are preferred. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is preferred. Color proofs are required for color ads submitted digitally. Email adnet{at}faseb.org or call 301-634-7117 for file specifications and accepted formats.
On all files, please include agency name, contact and phone number; issue date and publication name; return address (for return of materials); list of contents; contact person; file or ad name, number and file type/format.
Electronic Transfers: Internet-FTP or E-mail attachments.
Contact AdNet for FTP instructions, access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.

Multiple Journal Discounts
Call 301.634.7103 for discounted rates when advertising in more than one AdNet publication.

CONTACT

FASEB AdNet

9650 Rockville Pike, Bethesda, MD 20814-3998

Product Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301-634-7791

Fax: 301.634.7153
Email: adnet{at}faseb.org

	1 mo.	3 mo.	6 mo.	12 mo.
Banner	$417	$1,000	$1,751	$3,002
eTOC Top:	$875/issue
eTOC Bottom:	$350/issue.	Add logo for $100

	1x	3x	6x	12x
Full Page	$1,352	$1,734	$2,309	$3,304
1/2 Page	$947	$1,374	$1,969	$2,984
1/4 Page	$705	$1,159	$1,764	$2,787

Space	Non-Bleed	Bleed	Live Area	Trim
Full Page	7" x 10"	8 3/4" x 11 1/8"	7" x 10"	8 1/4" x 10 7/8"
1/2 Horizontal	7" x 4 7/8"	-	-	-
1/2 Vertical	3 3/8" x 10"	-	-	-
1/4 Page	3 3/8"x 4 7/8	-	-	-