FASEB J. Avanti Polar Lipids
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Advertising in The FASEB Journal

    Inline/Premium Ads
    This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

    eTOC Ads
    Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468x60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!

    TOC Package
    Tables of contents (TOC) of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal website. Your banner ad (468x60) will appear on the eTOC email and your online display ad (195x195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

    FJ ONLINE ADVERTISING RATES 2010

    1 month3 months 6 months12 months
    Banner rates: $710 $1,704 $2,982 $5,112
    Premium Rates$1,030$2,471$4,324$7,412
    eTOC Top: $875/Issue
    eTOC Bottom+: $350/issue
    TOC Package: $1,350/Issue
    Add 4-color print ad (Opp TOC) for $1,200 (a 60% discount!)

      Banner Specifications:
      • Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
      • Screen size: 468 pixels wide x 60 pixels high
      • File size: 25k maximum.
      • Provide ALT Text(5 words max)for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

      Inline/Premium Ads Specifications:

      • Submit your banner ad per above instructions.
      • Send the exact name of your company to be matched in the text and the URL to which it should be linked.

      eTOC Top Sponsorship Specifications:

      • eTOC alert banner is 468x60 pixels.
      • Send a .gif file no larger than 25k and at least 72 dpi to adnet{at}faseb.org

      eTOC Bottom Sponsorship Specifications:

      • Send up to 4 lines of text (62 characters per line) and URL to your website to adnet{at}faseb.org 35 days prior the month of sponsorship.
      • eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high.
      • Include the URL for hyperlinking the logo.

      TOC Package Specifications:

      • eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
      • eTOC banner size: 468 pixels wide x 60 pixels high. Send a .gif file no larger than 25K and at least 72 dpi.
      • TOC display ad size: 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi.
      • Include your URL and alternative text with both files for those users who have image-load turned off.

      PRINT & ONLINE PACKAGES

        Call FASEB AdNet at 301-634-7103 or email adnet{at}faseb.org for package options and prices.

      PRINT ADVERTISING 2010

        B/W Space Charges:

        Agency Commission: 15% standard agency discount.

        Premium Positions:


        1x3x 6x12x24x
        Full Page $2,010 $1,800 $1,700 $1,605 $1,395
        1/2 Page$1,200$1,080$1,020$965 $790
        1/4 Page$715$650$610$570$430
        Cover 4: 40%
        Cover 3: 15%
        Cover 2: 25%
        Opp TOC: 25%
        All others: 10%

        Color Rates: (add to B/W rate)
        Standard:$415
        3&4-color:$1,095
        Matched:$495


        Recruitment Advertising:
        The FASEB Journal (FJ) accepts recruitment advertising at reduced rates. Position openings, fellowship opportunities, conference announcements, etc., can run as display ads in any of the FASEB print publications listed. Same sizes and prices apply for product and recruitment ads unless otherwise noted. Formatting is available for print ads. The formatting rates are $275 for a full page, $175 for a half page, and $150 for a quarter page. Recruitment ads can also run in email alerts, as banner ads on FJ, and on some websites. Online display advertising design is now available. Contact FASEB Adnet for online design/formatting rates (adnet{at}faseb.org or call 301-634-7103).

        NOTE: These are discounted rates between 40-50% off that are only available for recruitment advertisers!

        FJ Recruitment Print Rates:


        1x3x 6x12x24x
        Full Page $1,206 $1,080 $1,020 $963 $837
        1/2 Page$720$648$612$579 $474
        1/4 Page$429$390$366$342$258

        FJ Recruitment Online Rates:


        1 mo.3 mo. 6 mo.12 mo.
        Banner $417 $1,000 $1,751 $3,002
        eTOC Top:$875/issue
        eTOC Bottom:$350/issue.Add logo for $100

        FJ Recruitment Package Rates (Print and Online Combination):


        1x3x 6x12x
        Full Page $1,352 $1,734 $2,309 $3,304
        1/2 Page$947$1,374$1,969$2,984
        1/4 Page$705$1,159$1,764$2,787

        Print Advertising Specifications:
        Space Non-Bleed Bleed Live Area Trim
        Full Page 7" x 10" 8 3/4" x
        11 1/8"
        7" x 10" 8 1/4" x
        10 7/8"
        1/2 Horizontal 7" x
        4 7/8"
        - - -
        1/2 Vertical 3 3/8" x
        10"
        - - -
        1/4 Page 3 3/8"x
        4 7/8
        - - -

        Material Requirements:

        Negatives: Right reading emulsion side down.
        Screen: 133 line.
        Black & White: Screen film negatives to size. Camera-ready material accepted.
        Provide photocopy of ad with insertion orders.
        Color: Color proofs are required for color ads. Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations or files and separate color proofs for each publication.
        Digital Files: Digital files are preferred. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is preferred. Color proofs are required for color ads submitted digitally. Email adnet{at}faseb.org or call 301-634-7117 for file specifications and accepted formats.
        On all files, please include agency name, contact and phone number; issue date and publication name; return address (for return of materials); list of contents; contact person; file or ad name, number and file type/format.

        Electronic Transfers: Internet-FTP or E-mail attachments.
        Contact AdNet for FTP instructions, access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.

        Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.

      Multiple Journal Discounts
      Call 301.634.7103 for discounted rates when advertising in more than one AdNet publication.

    CONTACT

      FASEB AdNet
      9650 Rockville Pike, Bethesda, MD 20814-3998

      Product and Recruitment Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
      Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301-634-7791

      Fax: 301.634.7153
      Email: adnet{at}faseb.org


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